The more there is of something, the less it’s value. This sentence applies universally to almost every aspect of capitalist society. In the digital age of Instagram, Snap Chat and Facebook, our lives have begun to revolve around the images, and more recently, videos that we upload, download, and view on a daily basis. Every second person is a content creator, every third a photographer, and every fourth a film maker. And in many respects, we all are these things. The danger is not that more people have more access creative tools, and that craft is being diminished. The real danger is that the thought and connection behind it all is in danger of being lost, forgotten or sacrificed in the name of likes and fitting in.

Youtube and Instagram are two of the greatest platforms ever invented, and combined with the rising quality of technology and the reduction in price, more people than ever have the ability to immerse themselves in visual art forms that in their parents generation were scare and precious. But you don’t have to spend long on either platform to see that there are countless copies, drones and clones of the same content, that is rewarded with likes and views. I’m not trying to hate on the creators of reaction videos and of pictures of fairy lights and mason jars. I just feel that we, as a species can do better. Sure, for every thousand examples of drone like content, there are examples of truly original work. But surely, living in the golden age of creation, we should be encouraging one another to improve.

Granted, the idea of improvement in art is entire argument on it’s own, one which I’m not going to touch. I would just like to argue, that we who write stories, film sequences, capture frames or draw sketches, should show deliberation and connection to our work. These days, in 90% of the content that is uploaded to the internet, there is a lot less thought. Due to ease and low cost no doubt, but also due to us as consumers. We need to put thought, deliberation and connection into all of the work we do.

Admittedly, I’m not the one to lead the revolution, or argue at length for these points. I just believe that we should be thinking about them. – T

About Seoul photographer Tim Van Der Merwe

Seoul photographer Tim Van Der Merwe services Seoul and her greater area, with a primary focus on portraiture, couple and pre-wedding photography. His photographic style is inherently influenced by photo-journalism, with a love of genuine emotion and untouched, moments of humanity and expression. The aesthetics of his photographs are informed from years as a musician, a love of the ocean, an appreciation for a wabi-sabi outlook on life, and a love of strong colouring. If you are looking for a Seoul photographer, you can view his portfolio here, view his recent work here, or get in contact with him here.